We are excited to announce a special book release: "The Strong Brand with Character – Unfolding a Relationship-Driven Business with Character Values", by Daniel Börnert, published in spring 2024 by Springer Gabler Verlag. The book presents a fascinating approach to brand management, placing authenticity and human values at its core. We are thrilled that we were able to contribute to this inspiring book with an interview featuring Julia Löschenbrand-Bläuel.
In it, Julia shares insights on how the innovative crowdfunding project "Olivenbäumchen-Darlehen" not only serves as a financing tool but also strengthens the brand identity of MANI Bläuel. The campaign attracts people who consciously choose to invest in sustainable and ethically-run companies, allowing MANI Bläuel to operate with greater independence from banks while expanding the community of our supporters.
Julia emphasizes how important the values of mindfulness, fairness, and authenticity were to the success of the project. These principles not only garnered financial support but also strengthened the connection to the MANI Bläuel brand, paving the way for our lenders to actively contribute to shaping the brand.
For anyone interested in delving deeper into the topics of brand identity, authenticity, and its transformative power for businesses, "The Strong Brand with Character" is a highly recommended read. You can learn more about Daniel Börnert on his website.
