Organic pioneer Bläuel started 30 years ago cooperating with farmers to successfully introduce organic farming into the Mani region, Peloponnese. Now a step forward has been taken, and the olive groves are managed according to Naturland organic guidelines, stricter compared to the EU regulations. The production process is regulated according to Naturland standards as well. Consistent with their pioneering inclination, in 2014 Bläuel family-enterprise decided to have their long term policy of fair trade business conduct certified, and therefore successfully applied for Naturland Organic & Fair certification, which is renewed every year after thorough and strict inspections. In their relationship with the olive growers whose precious fruits Bläuel purchases, as well as in their own processing facility, seven key principles are followed: social responsibility, reliable trade relations, fair prices, regional supply of raw materials, collaborative quality assurance, community involvement and corporate strategy and transparency. Naturland Fair guarantees fair conditions along the entire value chain, from farmers to the processor to the consumers, who increasingly require an ethical origin for the products they buy.
More information about Naturland Fair can be found here.